Tuesday, February 19, 2008

If The Shoe Fits!

OK...maybe I'm late on this news but I just learned that my Sorority - Alpha Kappa Alpha - along with other Black Greek Lettered Organizations (BGLOs) signed a deal with Converse to create customizable sneakers. A portion of the proceeds will benefit the participating BGLOs.

The shoes will be featured at the Alpha Kappa Alpha Centennial Celebration this year. Converse will also develop and manage several cross-functional summer internships for college and university students in BGLOs. The internships offer graduate level students the opportunity to work in finance, brand and product marketing functions of the company, providing practical business and unique mentoring and experience for emerging leaders.

The following statements were issued to the media:

Samuel C. Hamilton, Chairman of The Council of Presidents and Chief Executive Officer of Kappa Alpha Psi Fraternity, Inc., said: "It is in our mutual interests to develop licensed products that our members will want to support while also providing training to some of our future business executives. That is in line with our mission and serves our members.”

"We are incredibly excited about this announcement joining two historic institutions to collaborate on unique business opportunities and ideas moving forward. We have developed an extremely positive relationship and innovative resolution with the Council of Presidents. We look forward to a long term relationship to further support the fraternities and sororities rich heritage through the brand’s dedication to originality and brand democracy,” said Jack Boys, Chief Executive Officer, Converse.

Barbara McKinzie, International President of Alpha Kappa Alpha Sorority, Inc., added, “It is fortunate that we are able to overcome the challenges that marked the start of our relationship with such a positive outcome. This licensing arrangement gives Converse an opportunity to support some of the community programs our organizations have in place; and the footwear angle gives us an opportunity to use the licensed products to focus on continuing a healthy and active lifestyle. This is the ultimate win/win proposition.”

BGLO members must contain their respective organizations for ordering information.
I like the Pink and Black pair so I'll be placing my order soon!


Before I get the questions from my Sister Greeks in Delta Sigma Theta - it appears that your national organization elected to not participate in the program at this time.